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Welcome to my world

Hi, I’m Adam Elman,
a Principal AI Behavior and Conversation Designer.

I bring more than 20 years of experience building innovative language-centric user experiences that unlock the power of AI to improve people’s lives.

I’m focused on driving the use of LLMs and Generative AI to deliver solutions that were previously thought impossible. My combination of deep customer understanding and strong technical background makes me uniquely qualified to delight users and drive business impact.

I’ve made significant contributions to iconic conversational experiences such as Amazon’s Alexa and Alexa+, Microsoft’s Kinect and Ford SYNC, and Tellme Networks, demonstrating both thought leadership and a high bar for design excellence at the detail level.

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PORTFOLIO

Case Studies

  • Case Study: Making Alexa+ Magical Through Fine Tuning (2025)
    Portfolio

    Case Study: Making Alexa+ Magical Through Fine Tuning (2025)

    Drove improvements to Alexa’s conversational prowess through identifying problematic patterns and creating LLM judges and tuning data.

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  • Case Study: Improving Alexa+’s Core Prompt (2024)
    Portfolio

    Case Study: Improving Alexa+’s Core Prompt (2024)

    Created prompt improvements and code-first test cases to improve Alexa’s conversational performance.

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  • Case Study: Alexa Answer Guidelines (2018)
    Portfolio

    Case Study: Alexa Answer Guidelines (2018)

    Improved Alexa’s responses to questions by creating guidelines for better spoken answers and training knowledge engineers.

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  • Case Study: Intel Wireless Docking (2015)
    Portfolio

    Case Study: Intel Wireless Docking (2015)

    Designed a full interaction model for a unique wireless docking capability for Intel-powered laptops, including setup UI and integration into Windows 10.

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  • Case Study: Xbox Conversational Search Prototype (2012)
    Portfolio

    Case Study: Xbox Conversational Search Prototype (2012)

    Prototyped and evaluated a conversational search mechanism for entertainment, influencing future voice interfaces like Cortana.

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  • Case Study: Ford SYNC Services Traffic (2009)
    Portfolio

    Case Study: Ford SYNC Services Traffic (2009)

    Led the design of Ford SYNC’s traffic information feature, creating a high-quality UX within data and connectivity constraints.

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SKILLS

What I Do

  • Conversation & Voice Design

    Crafting seamless conversational interactions: From American Airlines to Ford SYNC to Amazon Alexa, my expertise bridges tech and human connection.

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  • Strategy and Thought Leadership

    Recognized for clear communication, I’ve guided design and product strategy across a number of areas, resulting in significant user experience improvements.

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  • Generative AI and Large Language Models (LLM)

    I’m at the forefront of designing applications using the state of the art in Generative AI/LLM technologies.

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  • Cross-Functional Collaboration

    I’ve mastered the art of collaborating across design, product, and engineering to push technical boundaries and build solutions that meet customer and business needs.

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  • Community Development and Leadership

    Collaboration makes design better. Throughout my career I’ve worked to foster collaborative design communities where we can all learn from one another.

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  • Prototyping and Coding: Java, Python, other languages

    I can code! I hold my own in Java and Python, and have experience using agentic coding systems such as Claude Code.

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